A Simple Guide to Video Marketing

Brands especially those dealing with roof repair and other related services need a video marketing strategy if they want to remain relevant and ahead of their competitors. Video has dominated all spheres of social platforms. It is central to your outreach and campaign efforts. If you are not creating a video for your business, you are falling behind.

Video marketing involves the use of videos to promote and market your products or services. It also helps to increase engagements on your digital and social channels, educate your customers and consumers and reach your audience with ease. Video continues to become more useful each day and is more than just for entertainment purposes.

Here are some types of videos you need to know.

Demo videos are good for showcasing how a product works. You can take a video for your viewers to see how a product works, unboxing it, or just putting a physical product to test. Another type of video you can take is brand video. Brand videos are created as part of a larger advertising campaign, to showcase the vision, mission as well as products and services of a company.

Event videos are created when your business is hosting a conference, doing a round table discussion, a fundraiser, or any other type of event. On the other hand, expert videos capture interviews with experts and thought industry leaders and present a great way to build trust and authority with your target audience.

We also have educational and how-to videos. These videos can be used to teach the audience something new, or build the fundamental knowledge customers will need in efforts to better understand a business and the solutions such a business offers. Explainer videos are types of videos used to help the audience better understand why they need your products or services.

When planning to make videos for your business, you must have an elaborate plan. You will need to plan your video by first having a conversation about the purpose of your video. Every decision made during the video creation process should always point back to the purpose of your video. There will be a lot of players when making a video. You must ensure all these players and processes are well aligned.

The next important thing concerns the script of your video. There are times and places your video will be cut off. If you skip this step, you will find yourself editing more than you need to. Start by writing your script the way you would do when it comes to writing blog posts. Do all drafting necessary just like you would to write a blog post, write an outline, list key points, and order them logically.

You will also need to ensure your footage is well organized. If your video formats are incredibly large, you will need to store them in an external space to avoid taking too much space on your memory. You can host your video on different platforms such YouTube, Vimeo, Vidyard among other platforms. Your videos will be published on different social media platforms including Facebook, Twitter, Instagram, LinkedIn among others.

Tips for Marketing to Millennials

You might have seen or come across many articles lamenting the death of certain industries due to changing consumer demands. Despite all these publications, some industries such as Vienna Cash for Car Junks continue to hold firm despite changes in consumer habits. Today, boomers hold around 75 percent of the wealth in the US and are at their peak of spending power. As millennials enter their 30s and 40s, they might not yet have reached their full buying power as compared to Gen X and Boomers.

However, here are a couple of reasons you need to pay attention to this generation.

They are a lucrative market

Millennials are the most lucrative market. Even though they have not reached their full buying power yet, their buying power can’t be underestimated. They make up 25 percent of their population and their estimated annual buying power exceeded one trillion dollars. This explains the reason why they are a very lucrative market. Their buying power and trends are influenced by what is happening on social media.

Millennials switch brands

Before this generation makes any purchasing decision, they are influenced by trends and what is happening over social media. The research on the internet on the most attractive brand and switch brands easily. This explains the reason why brands must do more to attract and keep millennials since they are always on the move.

If you are looking forward to market to this type of generation, here are a couple of tips on how to go about it.

Create authentic content

This type of generation spends an average of 242 minutes online using various apps. They are always craving content-driven media. They are always scouring websites, blogs, and other social media sites because they feel empowered by all the important and remarkable content they are discovering.  They are always sharing, liking, and tweeting content among their friends. They will decide on the brand to stick to, based on the authenticity of the information being shared.

Be informative

It is always a good habit to add value to what you are sharing among your prospects. Millennials support businesses that commit to improving customer lives through informative content. Rather than just product and service listings, this generation wants content in form of e-books, blog posts, videos, and other forms of media. They appreciate leadership and expertise and always make Google their friend. They are always consuming video content to guide them on the next purchase decision to make.

Be open and collaborative

Today, millennials are interested in having a say and becoming part of the product and services being created. They are interested in helping companies develop that suit all their needs. This means for businesses to succeed marketing to millennials, they should be open to accepting feedback and being more collaborative.  They want to be involved in how a product gets created so it’s upon companies to enable them to be part of the product development process. Marketers should put a lot of focus on building relationships with consumers and appreciating collaboration.

Understanding Inbound Customer Service

You might already be aware that towing service in Fayetteville businesses have different approaches of turning strangers into visitors, leads, and eventually customers and even promoters.  Inbound methodologies used by businesses mostly involve meeting people where they already are, through marketing with educational content instead of using interruptive advertising. If businesses can offer helpful solutions instead of using pushy sales tactics, they stand to benefit the most in closing deals.

 What is inbound customer service

Inbound customer service refers to the use of different tactics to attract, engage, and delight customers to turn them into loyal business advocates. If you can solve customer problems and help them achieve success with the use of your products and services, you stand a better chance to delight your customers and turn them into powerful growth assets for your business.

Inbound customer service can be achieved in different ways. If you can help your customers with fast customer support as well as offering educational content, and consistently collect customer feedback to improve, you can achieve great success. Happy customers will help in promoting your business and that is the key to growth.

Inbound Customer Service Framework

Psychologists and marketers have developed an inbound customer service framework that businesses can follow to get the best from their customers. The framework consists of three different stages which include the following;


By applying an inbound methodology to customer service, the first thing you need is to attract potential new customers to your business. This is done based on the resources and positive feedback that you get from existing customers. You stand a better chance to attract existing and culture customers to your business if you can build a robust knowledge base with use if educational content in your blogs and video.


If you have created self-services resources and they happen to be not enough, you will need to engage with your customers by reaching out to them and responding to all their concerns. You need to solve their issues as quickly as possible and offer different channels that they can use to engage with you, be it on the phone, mail, live chat, or through social media.


If you can delight your customers and retain them for your business, you stand a better chance to activate them to be your loyal advocates who can help in leaving positive reviews for your businesses and refer it to their friends and colleagues. You need to identify your happy customers and regularly deploy customer feedback surveys to gauge their satisfaction.

It is a great time to be a customer today, because of the wealth of choices they have in front of them. What this means for businesses is that competition continues to be stiffer than ever. Customers are faced with a lot of options to purchase products or services and they have the power in their hands to decide who to do business with. With the help of the internet, customers can now research and read reviews about a product or a business, before deciding to do business with it or not.

How to Break Bad Habits

Bad habits are all those habits that interrupt your life and prevent you from accomplishing your goals. These habits jeopardize your health both physically and mentally leading to wasted time and energy. A couple of years ago, was struggling to make enough savings to open a business similar to Charleston towing service but I was finding it hard because I used to blow finances. I know many people experience financial setbacks that prevent them from starting businesses of their choice. All these are bad habits that must be addressed head-on.

Habits become hard to break because they become deeply wired into our brains. When you add pleasure to them, they become as addictive as drugs. There is usually a clear trigger that starts a bad habit. To break bad habits, the first step is to identify the triggers and break these triggers that lead to bad habits. Sometimes, the triggers can be emotional while others are situational and environmental.

Identify and break the triggers

You might be looking forward to stopping drinking while you stash different bottles of beer in your fridge. Whenever you see a fridge, beers emotionally fire up your brain. In this case, the fridge becomes a trigger. If you can identify your triggers, you will have a way of pushing back and not setting yourself on autopilot. Work on dealing with the triggers and break their patterns. If you have a habit of getting into junk foods whenever you are stressed, work on avoiding all instances that may make you get stressed.

Develop a substitute plan

Breaking bad habits is not all about stopping, but substituting. You need to come up with a plan for managing the habit you want to break. If you have a habit of eating past 10 o’clock whenever you get downstairs, then keep yourself off from going downstairs and instead choose something else to be doing to at that time.

Join forces with others

It can be quite difficult to try to diet or quit smoking in “private”. One of the easiest ways or getting closer to breaking a bad habit is through paring with someone with similar experiences, goals, and aspirations and work together. Pair up with someone and quit together. Let the two of you hold each other accountable and celebrate all victories together as well. Knowing that someone has a certain expectation in you becomes a great motivator.

Visualize your success

You need to surround yourself with people who love the way you want to live. You should not necessarily ditch your friends, but never underestimate the power of finding new ones. You need to visualize your success and see yourself living the end life you are trying to accomplish. Whatever bad habit you want to break, see yourself crushing it and smiling out of the joy of satisfaction that comes from your success. You don’t need to be someone else, you old need to eliminate the present self and replace it with what you want to be.

Five Fluids to Check in Your Car

oilEven when you buy the latest model, poor maintenance practices will shorten the car’s lifespan. Every inch of the car should be regularly checked and properly maintained. You do not want to be looking for companies such as www.platinumaccesslimos.com because your car can’t start or it stalled on the way when there is an important meeting to get to on time. One major part of car maintenance is keeping the fluids at the right levels and condition. These not only lubricate but ensure the car parts function well and are protected. The fuel is the most important fuel for obvious reasons but here are five more you should check regularly.

The Oil

Oil is the most important lubricant, which makes the engine parts move smoothly. Without the oil, the engine will grind to a stop and completely stall forcing you to get a new one. Always check the engine oil when the car has been switched off for more than 10 minutes. This will allow the fuel to cool and settle at the bottom. Get a dipstick which usually comes as an accessory with the car and check the oil.

If it falls below the minimum level indicated on the stick, refill. Also, check the color and texture. For the texture, you will have to feel with your fingers. It should be smooth and free of particles. The color should be amber or yellow and not dark or brown. Grits indicate that parts inside the engine may be corroding or wearing out.

Brake Fluid

The fluid connects the brakes and the peddle. Without the fluid, it will be hard to bring the car to a stop. Check whether the fluid level is optimal. If it falls below the minimum level, you should add more but ensure use of the type specified by the manufacturer.  Also, check whether it is translucent. If not, it is time to change.

The Coolant

As the name suggests, the coolant keeps the temperature in the engine right. A lot of heat is generated when the car is in motion but the coolant brings it down to the right level. Failure to do this, the parts can catch fire or get destroyed. The coolant should be checked every 50000 miles unless there is a leak. Always check when the vehicle is not in motion to avoid splashes.

The Windshield Fluid

Although some don’t think it’s that important, the fact is, you cannot drive with a dirty windscreen.  The fluid is easy to maintain because you just need to buy and fill its tank or make your own which is cheaper.

The steering Fluid

Wonder why the steering of an older car is harder to move than that of a new one? Its because newer cars have a hydraulic steering wheel. The fluid, which has a reservoir, should be checked regularly and replaced with the recommended brand when it falls below the minimum.

Each of these fluids is important and should be checked regularly. Even when you get the car serviced, it’s vital that you ask the mechanic to have a look at the oils as well.

Importance of Oil Change for Cars

EngineAn engine is a combination of moving parts, which are exposed to damages as a result of friction. To avoid this, they need to be properly lubricated using the appropriate oil. If it stays for long, it breaks down and can get mixed with dirt that comes from the engine and the debris from the roads forcing you to take your car to places such as Middle River Tow Truck. This reduces its efficiency and consequently affects the strength of the engine adversely. Therefore, the oil should regularly be changed after a specified period that is indicated on your car manual. The following are five reasons why this act is essential.


It maintains the lubrication of the engine

Ideally, every moving part functions at high speeds to ensure that the car is operating without problems. In the process, they collide with each other and can cause heating due to the friction. Because of the collisions, the chances are high that the parts will significantly wear down and damage the engine. Therefore, it is crucial to reduce these adverse effects by ensuring that the oil in your engine is frequently changed. It is worth noting that there are several types of engine oil, and you must always consult the owner’s manual to understand the grade and weight of engine oil that is specified for your car.

Removes debris, dust, and engine wear particles

Dirt, debris, and engine wear particles are dangerous to engines. The wear particles are created when the moving parts collide at high speeds. When they accumulate, there is a high likelihood that they will lead to corrosion, which in turn reduces the life of the engine significantly. If the situation is not corrected, the overused oil readily turns into a sludge, which can no longer run the engine. To avoid this problem, the oil engine must be changed regularly and filtered to remove the particles.


Improves the mileage of the gas

MileageTypically, you can improve the gas mileage up to 2 percent if you always change your engine oil. The fuel consumption highly depends on the efficiency of the engine. The less it is, the more your car will consume the fuel. When the moving parts are functioning smoothly without much friction, it means that the engine is operating without difficulties. Therefore, it will require less gas.


Increase the life of the vehicle

Every car needs to be maintained well to stay conditioned for an extended period. Among the maintenance activities is frequent oil changing. If the dust particles continue to build up, they overwork the engine which attempts to overcome their presence. Consequently, the car ends up enduring a shorter lifespan than it would have been with regular changing of oil.


Cools the components of the engine

After the increased friction caused by the moving parts, simple science tells you that a lot of heat will be generated. This causes overheating of the engine, which in turn leads to reduced efficiency and effectiveness in its functioning. Therefore, the best method to avoid the problem is through frequent replacement of the oil.

So, it is crucial to ensure that you change the oil in your engine after the period specified by the owner’s manual to boost its functioning.

Car Oil Changing Tips You Need to Observe

Fresh oil pouring into a car engine during a serviceChanging the oil of your car can be a dirty job, but it has to be done. Engine oil should be changed at least once in every six months. It is easy to do this task yourself if you want to avoid unnecessary costs. You should first assemble the requirements which include an auto funnel, the oil, a drain pan, a filter, wrench and a notebook with a pen for keeping date records. The following are tips to help you effectively change your engine oil.



Purchase the Correct Oil and Filter

It is important to check the car manual before you buy the oil that is specifically meant for the engine of your vehicle. The viscosity of oil differs, and the wrong one can adversely affect the functioning of your engine. For example, it is easy to damage the engine and reduce its performance. Additionally, different models of cars have varying filter recommendations which can be found in the manual.


Engine Temperature

Always make sure that before you change your oil, the engine is warm. If it is cold, ensure you start it to run for about 5-10 minutes. Besides, if the engine is overly hot, do not change the oil because you can get burned in the process. Give it about 30 minutes to cool.



Avoid working under a car which is only supported by a jack. This jeopardizes your safety because the strength of the jack is not very reliable. Therefore, it is important always to ensure that you use jack stands. Also, make sure that you wear gloves before starting the process. This is because you dealing with chemicals which may react with your skin.


How to know when you need to change your oil

Dark Oil

oil filterIt is important to check the oil on your engine every month using the dipstick. If you notice that the color has completely changed to black, this could be a sign that you need to change it as soon as possible. However, the dark color is not entirely in itself a reliable way to do it. This is because whenever the oil enters the engine, it tends to change color. A more reliable way is to check whether the darkness is unusual or it has become abnormally thick.

Strange Smells

If you notice that your engine is producing strange smell of oil, that is an indication that there is a problem. There three possible reasons for a strange smell: Firstly, it could be an oil leak or secondly; it is overheating or thirdly; the oil needs to be changed. The second and third explanations are already enough to make you change the oil to avoid damaging the engine.


Check the Smoke from your Exhaust Pipe

During the cold weather, it is quite easy to see the type of product leaving through the exhaust. If what you see is translucent vapor, then your oil is still in good condition. However, if you see smoke, it is a sign that you need to change it as soon as possible.

How Often Does My Car Need a Tune-up?

Every driver or car owner understands that their vehicle needs regular oil changes, but many aren’t sure when they need to take their vehicles for a tune-up. What’s a tune-up? Well, you’ve probably heard your auto mechanic talk about doing an oil change and replacing your car’s engine air filter and other additional items, haven’t you? If yes, then you have an idea what tune-up means. The aim of having a tune-up is not to fix problems in your car but instead serves as preventative maintenance for your vehicle’s engine.

A tune-up usually involves changing oil, replacing distributor caps, engine air filter, spark plugs, fuel filters, belts, tires, PCV valve, and spark plug wires. Before performing a tune-up, your mechanic will want to know why you think your vehicle needs it. On today’s vehicles, tune-ups are performed based on mileage. That means you out to refer to your manufacturer’s guide which indicates the mileage intervals within which to replace the respective parts. As mentioned, tune-ups are performed to prevent parts from failing before replacement. Waiting till your car parts fail can result in serious issues. Here are signs that your vehicle needs a tune-up.

A Clogged Engine Air Filter

Many drivers don’t realize that a clogged engine air filter affects acceleration and performance of a car. Over time, your car’s engine air filter gets dirty which is why you must change it after the recommended mileage. If you live in areas with a lot of soot in the air, you may need to replace your air filter sooner. Consider replacing your fuel filter and cabin air filter after every 15,000 miles.

Hard Starting

Hard starting is one of the most common problems car owners encounter. Perhaps you’ve already experienced it as well. One of the causes is usually bad spark plugs. Consider replacing your spark plugs after every 60,000 miles. The same applies to your PCV valve, timing belt, and spark plug wires. Any starting failure could be as a result of a problematic electronic component in your ignition system. When you experience any sign of hard starting, it’s time to take your car for servicing.

Sputtering or Stalling

You’ll notice this when you’re either driving uphill or accelerating. If this happens, that’s a sure indicator that your vehicle needs some tune-up. Sputtering or stalling is a sign that there’s buildup of grime and dirt in your emission system.

Illuminated Check Engine Light

You know that something is not right in your vehicle’s emissions control system when you see a signal in your check engine light. Of course, this will depend on the exact problem. However, it’s important to note that the problem can affect the performance of your engine which is why you shouldn’t ignore it. You better see your mechanic immediately to diagnose and fix a minor problem than wait until it’s bigger and costly.

Running Rough and Poor Fuel Mileage

If your engine is running rough, especially when accelerating or idling, there’s a problem with your fuel system or the ignition system You may experience the same problem when driving at any speed. You could as well be getting fewer miles out of a certain quantity of gallons of gas. When this happens, it’s a sign that your vehicle needs to be tuned. A sudden decrease in your vehicle’s fuel mileage is a sign that you need to see your mechanic.

Your vehicle owner’s manual should always be your starting point. It’s what you need to prevent most of the problems your vehicle is likely to face. Refer to the manual to see how often your vehicle’s systems and parts need maintenance.